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عمومی::
پلتفرم رسانه اجتماعی، پلتفرم رسانه اجتماعی
The widespread use of Web technologies means that insurance companies have to face the potential danger of losing their good reputation through negative evaluations shared on social media platforms.
High-reputation companies are likely to receive higher levels of positive feedback, advice and information disseminated by customers through social media platforms:
From a managerial perspective, these research findings demonstrate the importance of understanding how firms can build and manage their corporate reputations using social media platforms.،The widespread use of Web technologies means that insurance companies have to face the potential danger of losing their good reputation through negative evaluations shared on social media platforms.
High-reputation companies are likely to receive higher levels of positive feedback, advice and information disseminated by customers through social media platforms:
From a managerial perspective, these research findings demonstrate the importance of understanding how firms can build and manage their corporate reputations using social media platforms.
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